Article Marketing is one of the top ways SEO professionals use to increase their page ranks with the search engines. This is viewed as the best way to create inbound links and ensure you’re looked at as the go to guy in your niche.
Tips
Link Building Probably the most important part of article marketing is the gains you will receive to your link popularity. When you provide quality content, there are numerous websites that want to add your work to your site. What’s in it for you? Simply when a site adds your article, they will include your links in your article. Of course, the more inbound links you can get the more traffic you can expect. This is the name of the game in SEO. Always be sure to include one or two links in every article you write.
Write content people will want to read Poorly written articles can often do more harm than good. There are many spammers out there that write nonsense articles just to distribute them to a free article directory. Bad services will publish these articles, but other sites will not pick them up. Your net gain will only be one link and one bad article. Always take the extra time to make sure your article is well written and interesting.
Topics This can be difficult for some people. A good rule of thumb is to add value to the article directory. If you do this, you’re guaranteed to help yourself. The more people that read your article, the more links you will receive. There are many ways to go:
Help People When you see a problem, write about it. What was the problem? How did you fix it? Where did you find the information? The Internet has many problems to write about!
Share the Wealth There is one thing all experts have in common, they know their industry. How to articles are an excellent way to share your knowledge. These types of articles are easy to write and people love to link to them.
Top 10 lists Everyone loves to read lists! The topic can be anything about your industry. For example Top 10 benefits of X, Top 10 reasons to X, Etc¦ There are endless possibilities and using a bulleted list is one of the quickest and easiest ways to produce content.
Create a story This is a bit more difficult than the previous examples. However, a story about how a product, service or industry can help the reader is very powerful. Never write about yourself, nobody cares about you. Always address a problem that the reader could be having and suggest ways to fix it.
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